Based out of Rochester, New York, Cinema initially specialized in BMX wheel components, but they hav...

Based out of Rochester, New York, Cinema initially specialized in BMX wheel components, but they have since become a brand with a full range of parts and apparel. All their products are designed to take on the needs of their team of heavyweights and anyone out there in the streets. Cinema is based around the idea of always out-doing what they’ve already done and looking at things through new lenses.

Their team might be small but consists of five of the most decorated riders in all of BMX and continues to push the boundaries of possibility, blowing minds again and again.